Editor’s Picks Sports Marketing News NBA Tipoff Ad Passes League’s Future to Young Players and Creators By Jason Notte Creative Advertising Dr. Rick Brings the Burn as First Brand Mascot on The Hot Ones By T.L. Stanley Brandshare Creating an Objective Method for Measuring the Impact of Music Songtradr Challenger Brands Dating App Challengers: The New Suitors Courting Gen Z By Brittaney Kiefer Platforms Publisher Traffic Spiked Thanks to Google’s Gen AI Overview Tweaks By Trishla Ostwal BRANDSHARE FROM BRAND.AI AI Is Changing the Game for Brand Building Google’s Adtech Trial Ad Tech Industry News Google’s Antitrust Defense: Fees are Competitive and Rivals Were a Threat By Catherine Perloff Ad Tech Industry News Former Google Execs’ Emails Revealed in Antitrust Case Undermine Company’s Public Narrative By Catherine Perloff Ad Tech Industry News Header Bidding Was Decimated, Top Trade Desk Exec Testifies at Google Trial By Catherine Perloff Ad Tech Industry News Former Google Ad Exec Testifies Its Ad Operations Resisted Innovation And Its Ad Server Team Was ‘Lazy And Slow’ By Catherine Perloff Magazine Media Plan of the Year Media Plan of the Year: 24 Campaigns That Cut Through the Noise By Aleda Stam Agency All Stars Presenting ADWEEK’s Inaugural Agency All-Stars By Adweek Staff Perspective It Started With One Beer, but Samuel Adams Is So Much More By Eva Kis Off the Clock This CCO Has Surfed 6 Continents and Even Makes the Surfboards By Eva Kis The Adweek Resource LibraryBe a better marketer and get access to the latest Adweek-created guides, exclusive research, and sponsor white papers.See What’s New