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Marketers Are Feeling Confident About Measurement
Almost 9 in 10 agree that they have a clear view into marketing’s impact on revenue.
Consumers Aren’t That Comfortable with Brands’ Use of AI in Advertising
Half are uncomfortable with the idea of brands using AI to create a virtual ambassador in place of a celebrity spokesperson.
Marketers Are Using an Average of 10 Channels to Engage Customers
Almost 8 in 10 are satisfied with their cross-channel customer engagement, but relatively few claim full personalization of channels.
AI Use by B2B Marketers Largely Focused on Content, For Now
AI is being looked at as a tool for improved productivity, but less so to reduce head count.
What Common Problems Do Consumers Complain About When Shopping Online?
Site navigation and search problems are frequently encountered by online shoppers.
How Often Are Consumers Looking for New Products Rather Than the Same Brands?
Consumers are more likely to explore new Food and Clothing brands than Household Items products.
What’s on Your Product Detail Page?
Most B2C product detail pages analyzed have only one personalization element or none at all.
Where in the World is Podcast Listening Most Prevalent?
Interestingly, countries in the Middle East and Africa are the most tuned in to podcasts.
World’s Most Valuable Brands Post Healthy Rebound in Collective Brand Value
It’s been a strong year for the Business Technology & Services Platforms sector.
Marketers Are Feeling Overwhelmed by All the Channels They Have to Manage
The complex network of marketing channels is negatively affecting the operations of a majority of marketers.
Why Do Enterprise Companies Replace Their MarTech Tools?
Almost half assess their stack for potential updates on a quarterly or bi-annual basis.
6 in 10 Global Consumers Have Spent on Recommerce in the Past Year
Two-thirds (66%) of Gen Zers say that buying second-hand has grown in personal importance.
Social Media’s the Most Impactful Channel for Customer Acquisition, B2B Marketers Say
B2B marketers are also looking to make more use of mobile (in-app) and affiliate marketing channels.
Marketers’ Biggest Line Item? Ad Spend.
Ad spend’s share of the pie has grown in recent years, while agency support is earning a smaller share of budgets.
Search Ad CPLs Increase Again. Here Are the Latest Benchmarks, by Industry.
Search ad CPLs have grown by 25% year-over-year.
Why Might Consumers Stop Boycotting a Company?
More than 7 in 10 consumers across 17 global markets would boycott a company for various reasons.
Most Podcast Ads Focus on Brand Awareness
The majority of ads in US podcasts detected by Magellan AI this year were bought direct rather than programmatically.
“Digital Decay”: 38% of Webpages Not Accessible After a Decade
Almost 1 in 5 tweets disappear within a couple of months.
Retail Media Demonstrates Strong Potential for Customer Acquisition
A large share of shoppers who clicked and purchased from a retail media campaign were new to the brand.
Youth Continue to Use More Non-Video Than Premium Video Entertainment Sources
Adults ages 18-34 use an average of almost 17 entertainment sources. Most aren’t premium video.
Certain Behaviors on Social Media Are Growing More Popular. What Are They?
Youth-oriented platforms are increasingly being used to find information about brands and to keep up-to-date with the news.
US Podcast Ad Spending to Top $2B This Year
The Comedy and Sports genres combined to account for 30% share of US podcast ad revenues last year.
These Companies Have the Best – and Worst – Reputations in the US in 2024
The Trump Organization continues to have the worst reputation of all major brands. X and Meta aren’t doing much better.
LGBTQ+ Americans Back Companies Taking on Social Issues
More than 6 in 10 (63% of) LGBTQ+ adults surveyed agree that they don’t see their lifestyle represented enough in advertising.
Are Investment Analysts and Journalists Giving Companies Enough Credit for Their Branding Efforts?
Brand positioning is second only to financial forecast in their considerations, but they could use a deeper understanding of brand.